Promoting Positive Behaviours

In 2008 Thaler and Sunstein published their book, Nudge, advocating for a more nuanced approach to changing public behavior. Since then nudge theory has been quite popular but hasn’t created the revolution optimists had hoped. Here is the core problem: people do not always act in their own best interest. Sometimes this affects only them,…

via Reconsidering The Nudge — NeuroLogica Blog

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